EQS-News: SBO AG: Strategic realignment now reflected in legal name
EQS-News: SBO AG: Strategic realignment now reflected in legal name
EQS-News: SBO AG / Key word(s): Strategic Company Decision
SBO AG: Strategic realignment now reflected in legal name
01.07.2025 / 08:00 CET/CEST
The issuer is solely responsible for the content of this announcement.
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Schoeller-Bleckmann Oilfield Equipment AG, listed on the ATX index of the
Vienna Stock Exchange, is now operating under the new legal name SBO AG.
Approved by the Annual General Meeting in April, the name change
officially took effect on 1 July with its entry in the commercial
register. This marks another step in SBO’s strategic transformation
presented in March, which now aligns the company name with its new brand
identity.
As part of this change, subsidiaries that currently include “Oilfield“ in
their names will also be renamed step by step. In parallel with SBO AG,
the subsidiary Schoeller-Bleckmann Oilfield Technology GmbH located in
Ternitz (Austria) will change its company name to Schoeller-Bleckmann
Precision Technology GmbH.
The new name SBO AG reflects the company’s role as an international
high-precision technology group with an expanded industrial focus. In
March 2025, SBO presented its new brand identity and growth strategy. The
new company name is now another visible step on this path.
“We have moved beyond being a mere oilfield equipment supplier and serve
numerous industries with our high-precision technologies. Our brand
identity clearly reflects this. With the change of our company name we
have completed our transformation on the legal level”, says SBO CEO Klaus
Mader. “SBO stands for precision, technological excellence and sustainable
growth, as well as our clear goal of expanding our portfolio into new,
attractive industries.”
SBO is building its path to the future on four strategic pillars:
Diversification beyond oil and gas: Diversification into other industries
is a key growth driver. Future focus areas include 3D metal printing,
next-generation geothermal energy, and flow control products.
Global market expansion: Through targeted expansion in high-growth regions
such as the Middle East, Latin America and Asia, SBO is increasing its
global presence and tapping into new market potential.
Expanding technology leadership: SBO focuses on highly specialized
high-performance materials and advanced manufacturing processes to further
strengthen its leading role in precision technology.
Operational excellence and sustainability: SBO is committed to efficient
and resilient production and has set ambitious 2030 sustainability
targets, which include a 30% reduction in Scope 1 and 2 emissions and a
10% reduction in Scope 3 emissions.
These strategic pillars underpin SBO’s long-term growth objectives: Sales
are set to rise to MEUR 900 by 2030, with MEUR 200 coming from new
business areas.
CEO Klaus Mader concludes: “The company name SBO AG unites our brand, our
strategy, and our positioning: Precision that transforms industries.”
The new company name only affects the name of the legal entity. Ownership,
management, legal structure, and company registration numbers remain
unchanged, and existing contracts remain valid.
About SBO
SBO is leading in the manufacture of high-alloy, non-magnetic steels,
high-precision components and high-tech equipment for the energy sector
and other industrial sectors. The global precision technology group,
headquartered in Ternitz, Austria, operates worldwide at more than 20
locations with around 1,600 employees. The group delivers cutting-edge
technologies backed by a highly innovative product portfolio and strong
intellectual property. In its Precision Technology division, SBO
specializes in high-precision metal components, ranging from complex steel
parts to additive manufacturing solutions for industries requiring maximum
accuracy and performance. In the Energy Equipment division, SBO provides
high-tech equipment for directional drilling and well completion including
high-precision flow control products. Designed for extreme conditions,
these solutions perform in high-temperature and high-pressure
environments, serving important industries including oil and gas, energy
and other industrial sectors. SBO is listed in the leading index ATX of
the Vienna Stock Exchange (ISIN AT0000946652). More information:
[1] www.sbo.at
Contact:
Monika Bell, Head of Investor Relations
SBO AG
phone: +43 2630 315-253
email: [2]investor.relations@sbo.at
[3]media.relations@sbo.at
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01.07.2025 CET/CEST This Corporate News was distributed by EQS Group.
www.eqs.com
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Language: English
Company: SBO AG
Hauptstrasse 2
2630 Ternitz
Austria
Phone: +43 (0)2630/315110
E-mail: info@sbo.at
Internet: http://www.sbo.at
ISIN: AT0000946652
Indices: ATX
Listed: Vienna Stock Exchange (Official Market)
EQS News ID: 2160624
End of News EQS News Service
2160624 01.07.2025 CET/CEST
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References
~~18b544d0-9c71-4160-bd95-cc8b9aff9fbf&application_name=news
2. investor.relations@sbo.at
3. media.relations@sbo.at
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